We don't just export beer. We work with brilliant cider brands, like Iford too. First off let's just get it out there that we think that what the gang at Iford are doing in the world of Cider at the moment is mega! It’s wild fermented fresh juice, fresh fruit fermented slowly for a very long time and blended obsessivly by humans thatreally really care...and it shows. We've loved every minute of taking this brand out to our importers who have loved every minute of sampling their ground breaking products.
The export market is used to a particular style of cider and Iford rail against everything that this represents. Not only is the quality of the product leagues ahead of what currently leaves UK shores, but the pricing has to be right too. Fresh fruit juice and craft production methods have to be meticulously communicated. This brief meant effectively introducing a brand new category into a notoriously safe playing world.
Our project with Iford is still ongoing, but the reaction to this brand has been absolutely amazing. Our importers know that we're the place to come for top quality craft drinks and so when we took these guys to them, they trusted us enough to give them a go - in some cases without having tried samples. The feedback has been fantastic and we've already seen orders at this very early stage. Here at TCA HQ, we couldn't be happier.
"It was clear to us from the word go that The Craft Agent were the right team to take our brand to market. We trusted that Paul understood our offer and could communicate it well to International markets. It is a minefield out there in the export world and Paul's understanding of the various characters and pitfalls has certainly meant that they headache has been taken away from us at a time when we're growing like mad and very short on time!" Joe Abbott, Founder and CEO
