Our export network LOVE the brand story behind Seven Bro7hers. It's all about family, (They are ACTUALLY seven brothers!) based in marvellous Manchester and brewing some approachable, gateway-to-craft beers. We've loved being part of the Seven Bro7hers growth journey in recent years which have seen them open a raft of taprooms and bars. What a great bunch of people too!
Having only exported to one territory previously, Seven Bro7hers were looking out into the wider world to sell more of their brilliantly branded, easy drinking beers. The export world has a taste big, hoppy, hazy beers and so breaking into this market was going to need some real knowledge and expertise.
We worked with this fantastic bunch of people (They actually are 7 Brothers - who have 4 sisters!) for over 18 months and helped them to reach some of the most lucrative parts of Europe. A ground up project, we consulted on pricing and export operations. The biggest success was seen over the Atlantic when we secured the breweries first 20 foot shipping container to the US. No mean feat, this took almost 12 months to turnaround during the 2021 pandemic. US import bureaucracy is no joke! Thankfully the strong brand story around Seven Bro7hers was a huge hit with our American craft beer importers and it was all worth the wait.
"We loved having Paul as part of the Mcavoy clan for the time that we worked together. We were happy not only with the financial results that our project with The Craft Agent brought us, but also with the industry knowledge and help that we gathered. Global export is a complicated, time consuming part of our business and working with Paul really removed a lot of the headaches for us." Kit Mcavoy - Export Director, Seven Bro7hers