There's no real need for an introduction when it comes to Verdant; the brand that the we all look to for hoppy, hazy delicious inspiration when it comes to craft beer. Not just that, they are fiercely independent and have a heartfelt brand appeal that makes them the big boys of the UK craft beer export world. They love to push boundaries with their brewing and there's always a top quality new release on the horizon - which means that there's always something new to talk about to the global importer gang.
Already exporting worldwide, Verdant needed a full management approach to help with an audit of current territories, a full export strategy and an approach to growing this segment of the business. The brief was clear - to double the export percentage year on year.
Our approach to this project was to get right under the bonnet of the export mix for Verdant and improve on the existing export territories. Our knowledge of global demand and ordering patterns has meant that we've been able to improve on last years orders in many cases, whilst also securing great new countries and deals. Have we met the brief? Well....we're still working on it, but so far, so good!
"We've been working with Paul since December 2023 and so far we're right on target to double our export which is brilliant. Paul has easily settled into the Verdant team and his knowledge of our industry has helped us to make the right decisions about which importers and when. Thankfully we share a love of Negroni's so our trip to Italy felt less like work!" Adam Robertson, Verdant
